What is Pura NappiCycle?

Around 3 billion disposable nappies are thrown away in the UK annually, while the figure for the EU is 33 billion. Nappies sent to landfill last there for more than 500 years, causing a mess for the planet and long outliving the babies they were used on. We have the solution…

More than a decade ago, NappiCycle pioneered a unique process allowing us to recover the valuable material from used nappies in a cost effective and environmentally friendly way. Rather than being discarded as waste, the recovered materials are repurposed for all sorts of useful items ranging from notice boards to material for paving more durable roads!

Partnership with Pura

Launched in 2020, Pura NappiCycle is an exclusive partnership between NappiCycle and eco-friendly baby care brand Pura. Working together to keep nappies out of landfill, Pura invests heavily into future research and development at NappiCycle. Another of Pura’s essential roles is to amplify awareness of the benefits of nappy recycling amongst the public, Government and the media.